Since the NFL Championship 2023’s end is around the corner, fans are all looking forward to seeing what team will hold the title of NFL Champions 2023. The teams participating are all geared up to give their best in the tournament.
The current NFL championship is the big finale of the 2023 NFL season. These games decide which teams will face off in the Super Bowl LVIII, the big showdown of the league, happening on February 12, 2024.
The AFC Championship Game featured the Kansas City Chiefs against the Baltimore Ravens, while the NFC Championship Game had the Detroit Lions up against the San Francisco 49ers. The Chiefs and the 49ers came out on top in their games and now they’re headed to the Super Bowl LVIII.
What is Super Bowl LVIII?
Super Bowl LVIII, the big American football showdown, is set to take place on February 12, 2024, at Allegiant Stadium in Paradise, Nevada. It’s a rematch of Super Bowl LIV, where the Kansas City Chiefs emerged victorious over the San Francisco 49ers. You can catch the action on CBS and Paramount.
This annual championship game is the pinnacle of the National Football League (NFL), the most beloved professional sports league in the United States. It wraps up the 2023 NFL season, which kicked off in September 2023 and wrapped up in January 2024.
The winning team will lay claim to the Vince Lombardi Trophy, named after the iconic coach who led the Green Bay Packers to the first two Super Bowl victories.
The Super Bowl draws in millions of viewers worldwide and rakes in billions of dollars in revenue. It’s renowned for its extravagant halftime show, often featuring performances by top music artists.
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This year, Grammy-winning singer and dancer Usher will take the stage for halftime entertainment.
Speciality of the Super Bowl XLVIII Football Showdown
The Super Bowl is the yearly championship game of the National Football League (NFL) in the United States. It’s among the most beloved and viewed sporting events globally, drawing millions of fans and viewers. Renowned for its lavish halftime spectacle showcasing famous musicians and performers, as well as its pricey and imaginative commercials that often go viral, the Super Bowl is an event like no other. Typically held on the second Sunday of February, the victorious team earns the prestigious Vince Lombardi Trophy.
Companies Advertising in the Super Bowl for, the First Time Since 2014
The connection between advertising and the Super Bowl is profound because the Super Bowl stands as one of the most watched and eagerly awaited TV events globally.
It draws millions of viewers and fans who are equally engrossed in the commercials, the halftime show, and the involved celebrities. The Super Bowl presents a distinctive chance for brands to exhibit their offerings, elevate their brand visibility and engagement, and leave a lasting impact on consumers.
In every tournament, we can see various companies advertising their products and services, and there are many companies for whom airing their advertisements in the showdown is a big opportunity. The company advertising in the Super Bowl for the first time since 2014 is Volkswagen.
Background of Volkswagen
Volkswagen is a prominent German automobile manufacturer established by the Nazi regime in 1937 to produce an affordable “people’s car.” Initially named “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH,” the company was later renamed “Volkswagenwerk GmbH” in 1938.
Its primary manufacturing plant was constructed in Wolfsburg, where it remains headquartered today. The company’s inaugural and most iconic model was the Beetle, conceived by Ferdinand Porsche, which symbolized Germany’s post-World War II economic resurgence.
Volkswagen also introduced several other popular models, including the Transporter, Karmann Ghia, Passat, Golf, and Polo.
Expansion of Volkswagen
Over the years, Volkswagen expanded its global presence and acquired various other brands such as Audi, Porsche, Skoda, SEAT, Lamborghini, Bentley, Bugatti, and Ducati. Today, Volkswagen stands as the largest automotive manufacturer by worldwide sales and is a frontrunner in electric and autonomous vehicle technologies.
They will be presenting a commercial as part of their 75th-anniversary campaign, commemorating their entry into the U.S. market. This exciting announcement was made by Ad Age in November 2023 and has sparked significant anticipation for the upcoming big game.
The company’s return to Super Bowl advertising revolves around an “American love story” and is anticipated to utilize emotional appeal in its commercial.
Glimpse on Volkswagen Superbowl Commercial 2023
Volkswagen’s year-long campaign, marking their return to the Super Bowl, focuses on celebrating the brand’s 75th anniversary of entering the US market.
Described as “a love letter to the American people,” the campaign invites individuals to be part of Volkswagen’s electric future.
It aims to acknowledge the real people and real-life moments that have woven Volkswagen into America’s cultural tapestry, while also setting the stage for the next chapter in its ongoing evolution.
The campaign is planned to incorporate various “moments” throughout the year to spotlight the individuals, products, and locations that have shaped the brand’s presence in America.
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Summing Up
Volkswagen is advertising in the Super Bowl for the first time since 2014 as part of a year-long campaign celebrating the brand’s 75th anniversary in the US
The campaign, by Johannes Leonardo, is described as “a love letter to the American people,” inviting them to join Volkswagen’s electric future.
It aims to honor the real people and moments that shaped Volkswagen’s place in American culture and sets the stage for its next chapter. The return to Super Bowl advertising is expected to highlight Volkswagen’s electric vehicle lineup with an emotional touch.
So, although Super Bowl LVII hasn’t taken place yet, you can mark your calendar to see this returning advertiser on February 12th, 2024!
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FAQ’S
Q1. When will Super Bowl LVII be held?
Super Bowl LVII will be held on February 12th, 2024.
Q2. Which company is advertising in the Super Bowl for the first time in years since 2014?
Volkswagen is the company advertising in the Superbowl for the first time in 2014.
Q3. How much do Super Bowl LVII commercials cost?
Super Bowl LVII commercials can cost millions of dollars for a 30-second spot.
Q4. How do I get tickets to attend Super Bowl LVII?
Tickets for Super Bowl LVII can be purchased from authorized ticket sellers or through official NFL channels.
