When it comes to large outdoor advertisements, such as billboards, posters, and banners, selecting the right printing material is critical to ensure both durability and visibility. These advertisements often endure harsh weather conditions, exposure to UV rays, and the wear and tear of public spaces. To maintain a professional and vibrant look, the printing materials must be tough, weather-resistant, and capable of delivering high-quality prints. Below are some of the best materials for large outdoor advertisements.
Vinyl Banner Material
Vinyl is one of the most popular choices for large outdoor advertising. It’s versatile, durable, and highly resistant to weather elements. Vinyl banners are often used for everything from simple event signs to massive billboards. This material can withstand wind, rain, and UV exposure without fading or losing its integrity.
There are two main types of vinyl used in large outdoor advertisements: smooth and scrim vinyl. Smooth vinyl provides a glossy finish, offering excellent image clarity and color reproduction. Scrim vinyl, which has a woven fabric layer, offers added strength and resistance to tearing, making it ideal for banners in high-traffic areas or locations with challenging weather conditions.
Mesh Banners
Mesh banners are similar to vinyl but are a loosely woven fabric perforated with small holes, allowing wind to pass through. This makes them a fantastic option for locations with heavy wind exposure, such as stadiums, construction sites, or bridges. The perforations also reduce the overall weight of the material, which can make installation easier.
While mesh banners have a slightly reduced print quality compared to solid vinyl, advancements in printing technology ensure that they still deliver high-definition images. Additionally, they provide a level of breathability, making them less likely to tear or billow in strong winds.
Acrylic and Polycarbonate Sheets
For more permanent outdoor signage, acrylic and polycarbonate sheets are excellent options. These materials are highly durable, UV-resistant, and weatherproof, making them suitable for long-term installations like directional signs, storefront displays, and large outdoor installations. Acrylic offers a glossy finish that can enhance the vibrancy of the graphics, while polycarbonate is particularly impact-resistant and shatterproof.
Both materials are available in various thicknesses, and they can be custom-cut to any shape, making them ideal for a wide range of design options. Though acrylic and polycarbonate are more expensive than vinyl, their longevity and robustness make them a wise investment for long-term outdoor advertising.
Fabric Banners
Fabric banners made from polyester or other synthetic materials provide a soft, premium look that is particularly effective for temporary outdoor displays or events. These banners are lightweight, easy to transport, and can be printed with high-resolution images that maintain vibrant colors. Fabric also has the added benefit of being crease-resistant, which helps to maintain a polished appearance.
However, fabric banners are not as weather-resistant as vinyl and may require additional protective coatings to ensure their durability outdoors. They perform best in areas with moderate weather conditions or for short-term advertising purposes.
Backlit Film and Light Boxes
For high-visibility advertising at night or in low-light conditions, backlit films and light boxes are a great option. These materials are designed to be illuminated from behind, ensuring that your advertisement stands out even in the dark. Backlit film typically uses a translucent polyester material that allows light to pass through while still displaying vibrant, eye-catching graphics.
This option is perfect for locations like bus stops, airports, and shopping malls, where visibility is important day and night. Backlit films often require specialized printing and installation, but they provide a striking visual impact.
Coroplast (Corrugated Plastic)
For a more lightweight and cost-effective solution, coroplast (corrugated plastic) can be used for outdoor advertising such as yard signs, political campaign signage, and temporary event displays. This material is highly durable, weather-resistant, and can be easily cut into different shapes. While it doesn’t offer the same high-quality print reproduction as vinyl or fabric, it is an excellent option for short-term or budget-conscious outdoor advertising campaigns.
